Percent for Arts Programs

LA River Master Plan

Galvanize and activate the LA River cultural identity through arts and culture.

Raising awareness of existing and potential uses of the river for arts and culture will make the LA River a more vibrant part of LA County’s cultural experiences. Providing a platform for arts and cultural activities will activate the civic…

Integrate artists, cultural organizations, and community members in planning processes and project development along the river.

The most effective way to integrate more local arts and culture into the LA River corridor is to have meaningful, ongoing engagement with those who are already deeply embedded in the arts and culture communities. Their voices help create and shape…

Identify and activate cultural assets along the LA River corridor.

A community’s cultural assets contribute to its creativity, traditions, robustness, and vitality and can act as both resources and opportunities. Cultural assets can be material, ephemeral, and even spiritual. They include buildings, sites, and objects holding local and national cultural significance;…

Develop a globally significant, comprehensive 51-mile arts and culture corridor along the river that is place-based, community-driven, and reflective of the cultural diversity of the County.

The LA River corridor offers a unique opportunity to create the longest continuous corridor of arts and culture in LA County. Not only does this 51-mile corridor provide a place to reflect each unique community along its banks through arts and…